249 transactions on file (6 open-market purchases and 3 open-market sales).
3 open-market sales by CELH insiders, between Oct 10, 2025 and Sep 10, 2026.
Discretionary. The box was on the form and was not ticked.
Planned (10b5-1). The filer ticked the Form 4's 10b5-1 box.
Not stated. The filing does not say.
The 6 open-market purchases on file carry no plan label.
| Date | Insider | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| 2026-09-10 | Fieldly John Chief Executive Officer · Director Open-market purchase | Open-market purchase | +18,000 | $27.44 | +493.84K | 956,063 |
| 2026-08-07 | Previn Fletcher F Director Grant / award | Grant / award | +3,812 | $27.77 | +105.86K | 3,812 |
| 2026-08-03 | DeSantis Dean Other | Other | −150,000 | $46.25 | −6.94M | 10,882,396 |
| 2026-08-03 | Milmoe William H. Other | Other | −150,000 | $46.25 | −6.94M | 10,882,396 |
| 2026-08-03 | DeSantis Deborah Other | Other | −150,000 | $46.25 | −6.94M | 10,882,396 |
244 more transactions are on Measure
| Insider | Role | On Sep 12, 2025 | Now | Change | Sold | Shape |
|---|---|---|---|---|---|---|
| Milmoe William H.10% owner | 10% owner | 261,245 | 221,245 | −15.31% | $2.5M$2.5M no plan | |
| Russell JoyceDirector | Director | 21,717 | 18,837 | −13.26% | $147.77K$147.77K no plan | |
| Langhans JarrodChief Financial Officer | Chief Financial Officer | 104,227 | 99,227 | −4.80% | $325K$325K on a plan |
3 more insiders, included withMeasure
What each insider held after every open-market trade, over the last twelve months.
The assistant answers from what CELH has actually filed: 11 annual reports filed with the SEC, 200 Form 4 filings from the last year, 13F positions from the 1 tracked investor who hold it and 3 funds that hold it. Every figure in a reply links to the filing it came from, so an answer can be checked rather than believed.
Pressing one answers it here, from CELH's filings and figures. One a day without an account; a free account has its own, and no card.
See every Form 4 CELH insiders have filed, not the latest few.
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Source
From SEC Form 4 filings, filed within two business days of a transaction.
Past transactions say nothing about future ones, and none of this is investment advice.
See who bought, not who was handed shares
Every Form 4 CELH insiders file, not just the latest handful, with vesting and tax withholding struck out so what's left reads as a decision.
Every filingMeasure
Follow the investors who hold it
Each stake priced at the quarter it was filed, and diffed against the quarter before: who added, who trimmed, who left.
Every position they holdMeasure
Ask what a run of filings adds up to
Whether this is one decision or a pattern, and how it compares with CELH's own history of insider activity.
Free, no card, and it does not expire.